The Alf Group, parent of ValDesign, dates back to the 1950s. A group of highly skilled, experienced Italian craftsmen founded a co-op located in Francenigo (Treviso) to mass produce wooden furniture. In just a few years Alf became an important industry in the woodworking market, propelling the Piovesana brothers to buy the company and invest additional resources. Their efforts quickly yielded results.
Since the beginning of the 1960s, Alf has been expanding, thanks to the success of its skill in the design and manufacture of bedroom furniture. As the market evolved over the years, Alf's farsightedness in meeting customers' requirements quickly allowed the company to expand its production.